The SEMOPS service provides benefits to all its participants, compared to any existing solutions. Benefits may take the form of comfort, security, business or financial conditions, but by all means will reach the necessary level to provide incentives for introducing and using the service.

 Customers

The SEMOPS service will provide the opportunity of cash free payment to a wide audience.

Key feature of the service is its universality that it can be used in practically any type of payment situation, at a large number of merchants.

With the same menu system and commands payments can be performed for anything either on the internet, on mobile channel, or even for traditional goods and services.

The primary benefit for the customer is security and trust. Knowing that personal data and privacy is protected that the actual business partners of the customers are their own banks and mobile operators, brings the peace of mind that has been long searched for.

Merchants

Merchants were long complaining about lost business opportunities due to the lack of an adequate payment solution. Many customers have not even tried, how e-business works, others were just turned away by the long, tedious processes and the amount of data required, when they intended to pay.

The SEMOPS process opens new markets for the merchants. New segments of the population will appear as real customers, new supply will surface as soon as there will be a real opportunity for selling services and goods. 

Important aspect for the merchants that collection security will increase, circulation of funds accelerates and as a consequence cost of sales decreases.

If access to markets and consumers, security and all other aspects were not enough for enticing sellers, the service has competitive financial conditions, with rates that are lower than that of existing services.  

Banks

For the banks the SEMOPS solution means a new sales channel. The new channel increases transaction number, turnover and revenues, but also reduces expenses by substituting cash.

It is also advantageous for the banks that they do not have to launch their own electronic payment solution alone, but can join forces with each other and even with the mobile operators and can introduce a service with limited risk and lower expenses. 

With SEMOPS banks can stabilize their market positions in the field of e-payment, which activity they may loose to third party service providers unless they can introduce new services.

The SEMOPS service is primarily based on existing banking procedures, and infrastructure. As a result integration is simple and can even improve efficiency of present operation.

The new service can also be integrated to other banking products, can be used for cross selling other services and support branding as well.

Mobile operators

In general mobile communication mobile operators are only infrastructure providers. The SEMOPS service allows them to move up on the value chain and appear as value generators. By participating in transaction processing MNOs can even establish a new revenue source.

The new payment method increases communication as well, thus generating additional communication revenues, with increased ARPU.

The appearance of a new payment service has an indirect effect as well. Numerous products and services will appear on the market that were not available earlier, as the necessary payment solution was missing. The increased supply will generate new demand and consequently increase revenues.